Hamburger and Target Market Essay Example for Free

Hamburger and Target Market EssayThis chapter represents the introduction, statement of the problem, objectives and ambit and limitations of the study. Introduction A burger is usually defined as a sandwich consisting of a bun, a farming meat patty and a lot other ingredients such as cheese, onion slices, lettuce and other condiments. The ingredients atomic number 18 often used in combination and are usually called a cheeseburger. Although the origin of the modern yell beefburger came from the Germans, many culinary historians consider the burgers to be primarily from an American concoction. The first burgers were made from various cuts of beef strand into a manage sufficient paste but eventually on that point emerge diametrical ground meats and vegetable mixtures that have earned the right to be called burgers even in their own distinctive taste. Today, there are dozens of variations on the basic meat patty served between two slices of bread. Indeed done the years, the simple American meal called burger has transformed itself to an array of variations combining different ingredients to suite the taste of millions of mint worldwide.Tony Tan Choking, who is the CEO of Jollibee which is considered as the one of the close to popular fast-food chain in the Philippines, told in his oppugn for Business Week Asia that, hamburgers, they appeal to any culture. Taking to account that through this sumptuous dish, Jollibee was able to gain current position in the Philippine problem. At present the hamburger toppings may not vary much. Some toppings ramp up taste and may love variants of toppings like the bacon cheeseburger or the substitution of standard condiments (mayo, mustard, ketchup) with things like barbecue sauce.Arguments exist as to what condiments should exist on hamburgers, and also what other things a hamburger needs such as lettuce, tomatoes, onions and pickles. There is no hard and fast rule that requires ingredients to be combined to the more familiar and staple hamburger toppings. In fact, the present times emphasizes creativity and conception on almost anything even in the traditional hamburgers, which offers usually the same fairly blank roof of the mouth. before long an innovation on the burger recipe is viewed as means of culinary expression and counseling to create raise and new taste combinations by varying toppings.Ultimately, innovation on the traditional burger combining different ingredients together in different proportions boils down as a means to satisfy ones palate and finally ones individuality. Thus with these concept, a new business establishment that deviates from the traditional way on how burger is served has emerged. The business establishment is called Jumbleger and this paper aims to evaluate the businesss feasibleness in scathe of prat market acceptance, net gain and overall next performance. Statement of the Problem.This paper aims to evaluate the feasibility of an mod new busine ss establishment to be called Jumbleger in terms of target market acceptance, profit gain and overall future performance. Specifically it aims to answer the following sub-problems 1. Which among the following groups compose majority of the universe surveyed? a. Which of the following age groups compose majority of the universe of discourse surveyed? b. Which gender compose majority of the universe of discourse surveyed? c. Which among the different educational attainment compose majority of the population surveyed?d. Among the samples who are students, what schools are they from? f. Which among the different civil status compose majority of the population surveyed? g. Which among the different income bracket is the most common income classification of the population surveyed? 2. Is an mod new concept of a burger business significantly acceptable to the target market? a. Does majority of the population surveyed eat burgers? b. How often does the majority of the population prefer t o eat burgers? c.Does majority of the population surveyed willing to show burgers in new varieties of flavors? d. Among the business establishments who offer burgers in their menu, which is the most preferent by the population surveyed? 3. What are the ingredients most favored by the population surveyed? a. Among the different kinds of patty which is most preferred by the population surveyed? b. Which among the different kinds of sauces are most preferred by the population surveyed? c. Which among the different toppings are most preferred by the population surveyed? 4.Is the new concept burger be considered affordable to the target population and hitherto fluid be a profitable business? a. Among the different price groups for a burger, which will be most preferably spent by majority of the population surveyed? b. How many servings is the majority of the population surveyed able to play out per meal? Objectives of the guide The general objective of this paper is to evaluate th e feasibility of an innovative new business establishment to be called Jumbleger in terms of target market acceptance, profit gain and overall future performance.The following are its specific objectives 1. To determine which among the following groups compose majority of the population surveyed. 2. To evaluate if an innovative new concept of a burger business significantly acceptable to the target market. 3. To identify the ingredients most preferred by the population surveyed. 4. To determine if the new concept burger be considered affordable to the target population and yet still be a profitable business. 5. To derive recommendations for pull ahead improvement of the business. Scope and Limitation of the StudyThe demographic profile as well as the needs and wants of the proposed target market shall be further identified and discussed in the study, in order to asses whether the proposed business would gain impact in the proposed market location. Also, such study shall determine t he preferences and level of satisfaction of the proposed market with regard to their food consumption particularly with burgers. The target markets of the proposed business are customers who are frequent in St. Thomas Square, Morayta, more particularly the students from different universities, colleges, critique centers and business establishments situated in that vicinity.